Australia Post x Luxity Media: MasterCard Giveaway Campaign

Objective: To promote Australia Post’s Christmas MasterCard giveaway via Boss Hunting and The Versatile Gent.

Highlight: 

  • 53% click through rate to enter from Luxity editorial, providing strong conversions for competition sign up

 

FACEBOOK IN NUMBERS

Total Posts: 2 (1x BH + 1x TVG)

Total Post Reach: 41,947

Total Post Impressions: 81,879

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INSTAGRAM IN NUMBERS

Total Posts: 4 (2x BH + 2x TVG Stories)

Total Story Reach: 68,654

Total Story Impressions: 79,645

Total Story Engagement: 2,746

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WEB IN NUMBERS

BH Site Posts: 1

PAGEVIEWS: 4,325

Outbound Clicks To Competition: 2,292

 

SOCIALS TOTAL

Impressions: 161,524

Reach: 110,601

 

EXAMPLE LINKS

Facebook Article Post (Boss Hunting) 

Facebook Article Post (The Versatile Gent) 

Site Article (Boss Hunting)

Instagram Stories: