BH Mocks
 

The Facts

Bursting onto the scene in 2012 as a Facebook & Tumblr page, Boss Hunting quickly captured the attention of Australia’s youth, delivering engaging and aspirational imagery to their social media feeds on a daily basis.

Having grown one of the largest social media presences in Australia, we launched the website in April 2015 with the aim of delivering high quality, hyper-relevant content to Australian men aged 18-34. In 2017, we reached over 3,000,000 Australian males and we’re growing quickly.

Website - Instagram - Facebook

GLOBAL REACH

  • 500 million impressions across all platforms / month
  • 58 million pageviews / month
  • 11.2 million visits / month
  • 6.5 million unique visits / month
  • 12 million video views / month
  • 6.6 million social media engagements / month
  • 90% YoY growth

LOYAL AND ENGAGED READERSHIP

  • 110k newsletter subscriptions
  • 60% of our readers spend more than 3 hr / day online for leisure

READY TO SPEND

  • 37% of our readers make purchase online after reading
  • 16% of our reader make purchase in-store after reading
  • 11% of our readers purchase directly through our platform

SOCIAL INFLUENCE AT SCALE 

  • 1.7 million Facebook Followers 
  • 1.2 million Instagram Followers
  • 2.8 million Google+ Followers
  • 203k Twitter Followers
  • 82k Youtube Subscriptions
  • 60k Snapchat Friends

DAILY SOCIAL ENGAGEMENT

  • 50+ articles published daily
  • 50% of our readers share our content on social media

CONSUMPTION OF BOSS HUNTING

  • 64% mobile
  • 32% desktop
  • 4% tablet