Calibre x Luxity Media

Spring Racing Campaign

Objective: Promote Calibre’s spring racing style collection utilising all aspects of Boss Hunting’s and The Versatile Gent’s editorial and social reach. Creative articles detailing the menswear were written across Boss Hunting and The Versatile Gent then reinforced with Facebook shares, Instagram posts, Instagram stories and - on Boss Hunting, display banners.

Highlights: 

  • Over 287,000 online impressions via Boss Hunting on-site advertisement banners alone.

  • More than 323,000 social impressions over the course of the campaign. 

Boss Hunting Desktop Display

Boss Hunting Desktop Display

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FACEBOOK IN NUMBERS

BH Posts: 2

TVG Posts: 1

Total Boss Hunting Post Engagement: 4,224
Total Boss Hunting Post Reach: 74,974
Total Boss Hunting Post Impressions: 120,538

Total The Versatile Gent Post Engagement: 319
Total The Versatile Gent Post Reach: 13,146
Total The Versatile Gent Post Impressions: 18,488

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INSTAGRAM IN NUMBERS



BH Deliverables: 2 Posts, 3 Stories
TVG Deliverables: 1 Post

Total Boss Hunting Post Engagement: 4,052
Total Boss Hunting Post Reach: 126,853
Total Boss Hunting Post Impressions: 176,625
Total Boss Hunting Story Views: 63,732

Total The Versatile Gent Post Engagement: 84
Total The Versatile Gent Post Reach: 5,889
Total The Versatile Gent Post Impressions: 7,828

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WEB IN NUMBERS

BH Articles: 2
TVG Articles: 1

BH ARTICLE TOTAL PAGEVIEWS: 5,725
BH ARTICLE AVG. DWELL TIME: 3 mins 4s

TVG ARTICLE TOTAL PAGEVIEWS: 639
TVG ARTICLE AVG. DWELL TIME: 0 mins 39s

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BOSS HUNTING BANNER ADS

Total Impressions: 287,145

Total Clicks: 333

CTR: 0.12%