Chrysler x Boss Hunting

300 & 300 SRT Campaign

Period: December 2018 - January 2019

Objective: Promote Chrysler’s 300 & 300 SRT utilising all aspects of Boss Hunting’s display, editorial and social reach. A skin takeover of Boss Hunting’s site was run alongside native content, a Facebook share and Instagram stories promoting the vehicles.

Highlights: 

  • Over 790,000 online impressions via Boss Hunting display

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FACEBOOK IN NUMBERS

BH Posts: 1

Total Boss Hunting Post Engagement: 2,320
Total Boss Hunting Post Reach: 75,356
Total Boss Hunting Post Impressions: 115,123

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INSTAGRAM IN NUMBERS


BH Deliverables: 6 Stories


Total Boss Hunting Story Reach: 127,649
Total Boss Hunting Story Impressions: 155,221

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WEB IN NUMBERS

BH Articles: 1

BH ARTICLE TOTAL PAGEVIEWS: 2,598
BH ARTICLE AVG. DWELL TIME: 3 mins 02s

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BOSS HUNTING DISPLAY

Total Impressions: 790,197

Total Clicks: 939

CTR: 0.12%

TOTAL

DISPLAY

Impressions: 790,197

SOCIALS

Impressions: 270,344

Reach: 203,005

Example Links

Site Article

Facebook Share