CLIENT

FCA: Chrysler

WHAT

Chrysler 300 Range Campaign

MEDIUM

Display, Website

Campaign Type: Display

Boss Hunting was used to upscale the profile of Chrysler 300 range, driving consideration from key demographics. Utilising a site takeover skin and general ROS across a two week period, Chrysler vehicles were brought to the forefront of readers minds. This was further parlayed into an additional native content campaign covering the lifestyle aspects of the vehicles.

The result was over 790,000 impressions for the brand, with high levels of visibility ensuring quality engagement from those that clicked through.

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