Grey Goose x Boss Hunting:

Joe McCanta Campaign

Objective: Promote Grey Goose through an editorial interview piece with global brand ambassador Joe McCanta featuring drink ideas and exclusive insights into the daily life of a Grey Goose global ambassador among other things. The editorial content was broadcasted across Boss Hunting socials, including the Facebook and Instagram swipe-ups to the article.

Highlights: 

  • More than 122,000 impressions over social, with over 62,000 of those the result of a single Facebook post.

  • An average web article dwell time of 3 minutes and 22 seconds

 

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FACEBOOK IN NUMBERS

BH Posts: 1

Total Boss Hunting Post Engagement: 2,174

Total Boss Hunting Post Reach: 42,063

Total Boss Hunting Post Impressions: 62,637

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INSTAGRAM IN NUMBERS

BH Deliverables: 2 Stories

Total Boss Hunting Story Engagement: 891

Total Boss Hunting Story Reach: 50,329

Total Boss Hunting Story Impressions: 60,190

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WEB IN NUMBERS

Site Posts: 1

PAGEVIEWS: 2,597
AVG. DWELL TIME: 3 mins 22s

 

SOCIALS TOTAL

Impressions: 122,827

Reach: 92,392

 

EXAMPLE LINKS

Facebook Article Post

Site Article

Instagram Stories