MTG-B100 Launch Campaign
Website, Instagram, Facebook
Campaign Type: Video Native Content
Luxity publications Boss Hunting and The Versatile Gent were tasked with showcasing G-Shock’s MTG-B1000, released at Baselworld 2018. Original editorial and high impact imagery on The Versatile Gent, shared across both BH and TVG Facebook pages, supported an Instagram video produced and shot by Luxity in a portrait orientation to drive engagement.
The result was high quality video which helped to upscale the value of the G-Shock brand within the market, with a resounding 350,000 impressions to drive consideration.