Website, Instagram, Facebook
We were tasked with showcasing the benefits and appeal of the H-D Lams approved Street 500 by breaking common myths about the motorcycle. The result was a 90 sec clip titled ‘First & Final: Learning To Ride On The H-D Street 500’ which established the myths with a timid Learner before going for a ride and concluding with an honest discussion about the experience and consequent dispelling of the myths.
The clip was hosted on both Boss Hunting and The Versatile Gent's Facebook pages where it received excellent engagement numbers. The content was boosted with Facebook promotional budget and supported with editorial activity across both websites and social channels.