‘After Dark’ Campaign
Website, Facebook, Instagram, Event
Campaign Type: Event/Activation
Boss Hunting hosted an intimate after-hours VIP activation at Harrolds' flagship store in Melbourne, encouraging the key young professional target from the publication’s audience to experience what was on offer. Event curation, promotion and guest list creation was provided through Luxity Media’s channels.
Luxity was able to provide a unique vetting service that funnelled optimum attendees through from our audience and generated over 750,000 impressions.