Harrolds x Luxity Media: ‘After Dark’ VIP Experience

Objective: Boss Hunting hosted an intimate after-hours VIP activation at Harrolds' flagship store in Melbourne, encouraging the key young professional target from the publication’s audience to experience what was on offer.

 

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FACEBOOK IN NUMBERS

BH Posts (2x video & 2x article link shares): 4

Total Post Engagement: 2,297

Total Video Views: 24,167

Total Post Reach: 108,429

Total Post Impressions: 158,454

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INSTAGRAM IN NUMBERS

BH Posts (3x permanent post & 11x stories): 14

Total Post Engagement: 3,655

Total Post Reach: 175,310

Total Post Impressions: 257,054

Total Story Engagement: 4,862

Total Story Reach: 294,310

Total Story Impressions: 338,446

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WEB IN NUMBERS

BH Site Posts: 2

PAGEVIEWS: 5,959
AVG. DWELL TIME: 2 min 03 secs