House of Arras
Website, Instagram, Facebook
Tasked with driving brand awareness for House Of Arras and educating consumers about the quality of Australian Sparkling wine, the result of this integrated campaign was a 6min journey in ‘Good Taste’ shot on location in Tasmania incorporating chief winemaker Ed Carr and Saffire Freycinet Head Chef Todd Adams, with a supporting film about how to open a bottle of sparkling correctly with Ed Carr.
Both the ‘Good Taste’ and ‘How to Open’ clips were hosted on BH & TVG's Facebook pages where they were extremely well received, garnering thousands of engagements and shares. The content was boosted with Facebook promotional budget and supported with editorial activity across both websites and social channels.