Moncler x Boss Hunting: Genius ‘Fragment’ Collection

Objective: Promoting Lacoste's new Paris Polo, Boss Hunting utilised a media personality and digital influencer to help convey the flexible nature of the work to play values for the Paris Polo lifestyle. 

Highlights: 

  • More than 100,000+ impressions per Instagram post indicates strong above average benchmark performance. Roughly 1,500 engagement per post in terms of likes/comments is bang on average but was accompanied by strong click throughs (over 600 per post) to competition links.

  • Impressions per Instagram stories meets the average benchmark for performance with continued strong click through rates for the competition and article (we usually expect about 500 minimum swipe ups per story which was met each time even with heavy branding).

  • Facebook article impressions performed extremely strongly with an above average click through rate driving engaged interest leading to a dwell time for users of over 3 minutes.

 

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FACEBOOK IN NUMBERS

Total Boss Hunting Posts: 1

Total Boss Hunting Post Engagement: 3,643

Total Boss Hunting Post Reach: 36,819

Total Boss Hunting Post Impressions: 70,352

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INSTAGRAM IN NUMBERS

Total Boss Hunting Posts (Incl. Stories): 9

Total Boss Hunting Post Engagement: 3,336

Total Boss Hunting Post Reach: 147,282

Total Boss Hunting Post Impressions: 255,356

Total Boss Hunting Story Reach: 154,290

Total Boss Hunting Story Impressions: 171,152

Total Boss Hunting Story Engagement: 3,097

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INFLUENCERS IN NUMBERS

Influencer Posts (Incl. Stories): 2

Influencer Total Engagement: 4,345

Influencer Total Impressions: 158,438

Influencer Total Reach: 142,594

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WEB IN NUMBERS

Site Posts: 1

PAGEVIEWS: 3,892
UNQ PAGEVIEWS: 3,699
AVG. DWELL TIME: 3 mins 14 secs

 

SOCIALS TOTAL

Impressions: 655,298

Reach: 480,985

 

EXAMPLE LINKS

Facebook Article Post (Boss Hunting) 

Site Article (Boss Hunting)

Instagram Post 1   (Boss Hunting) 

Instagram Post 2   (Boss Hunting)

Influencer Post: Drew Mitchell 

Influencer Post: TheFilteredFit

Instagram Stories: