Moncler x Boss Hunting: Genius ‘Fragment’ Collection
Objective: Promoting Lacoste's new Paris Polo, Boss Hunting utilised a media personality and digital influencer to help convey the flexible nature of the work to play values for the Paris Polo lifestyle.
More than 100,000+ impressions per Instagram post indicates strong above average benchmark performance. Roughly 1,500 engagement per post in terms of likes/comments is bang on average but was accompanied by strong click throughs (over 600 per post) to competition links.
Impressions per Instagram stories meets the average benchmark for performance with continued strong click through rates for the competition and article (we usually expect about 500 minimum swipe ups per story which was met each time even with heavy branding).
Facebook article impressions performed extremely strongly with an above average click through rate driving engaged interest leading to a dwell time for users of over 3 minutes.
FACEBOOK IN NUMBERS
Total Boss Hunting Posts: 1
Total Boss Hunting Post Engagement: 3,643
Total Boss Hunting Post Reach: 36,819
Total Boss Hunting Post Impressions: 70,352
INSTAGRAM IN NUMBERS
Total Boss Hunting Posts (Incl. Stories): 9
Total Boss Hunting Post Engagement: 3,336
Total Boss Hunting Post Reach: 147,282
Total Boss Hunting Post Impressions: 255,356
Total Boss Hunting Story Reach: 154,290
Total Boss Hunting Story Impressions: 171,152
Total Boss Hunting Story Engagement: 3,097
INFLUENCERS IN NUMBERS
Influencer Posts (Incl. Stories): 2
Influencer Total Engagement: 4,345
Influencer Total Impressions: 158,438
Influencer Total Reach: 142,594
WEB IN NUMBERS
Site Posts: 1
UNQ PAGEVIEWS: 3,699
AVG. DWELL TIME: 3 mins 14 secs