Langton’s x Luxity Media: Classification VII Campaign

Objective: To promote Langton’s Classification VII Event, with Luxity Media utilising both Boss Hunting and The Versatile Gent to drive ticket sales nationwide.

Highlights: 

  • More than 600 comments on Boss Hunting’s Facebook post, showing extensive interest in the offering from all over Australia

  • 37% click through rate to buy from Luxity editorial, providing strong conversions for ticket sales

 

Langtons-Classification-VII-The-Versatile-Gent-3-of-8.jpg

FACEBOOK IN NUMBERS

Total Posts: 2

Total Post Engagement: 2053

Total Post Reach: 188,505

Total Post Impressions: 393,731

Langtons-Classification-VII-The-Versatile-Gent-6-of-8.jpg

INSTAGRAM IN NUMBERS

Total Posts (Incl. Stories): 2

Total Story Reach: 18,601

Total Story Impressions: 19,865

Langtons-Classification-VII-The-Versatile-Gent-5-of-8.jpg

WEB IN NUMBERS

Site Posts: 2

PAGEVIEWS: 7,384
AVG. DWELL TIME: 4 min 59 secs

Outbound Clicks To Ticket Sales: 2,752

 

SOCIALS TOTAL

Impressions: 413,596

Reach: 207,106

 

EXAMPLE LINKS

Facebook Article Post (Boss Hunting) 

Facebook Article Post (The Versatile Gent) 

Site Article (Boss Hunting)

Site Article (The Versatile Gent)

Instagram Stories: