Langton’s Fine Wine
Classification VII Ticket Campaign
Website, Instagram, Facebook
Campaign Type: CTR Focused Native Content
Luxity Media was approached to increase ticket sales of the 2018 Langton’s Classification VII events across Australia. Unique editorial was published across Boss Hunting and The Versatile Gent establishing the significance of the Classification and the tasting opportunities available.
The result was a CTR to buy tickets of 37% along with 413,000 impressions, successfully pushing ticket sales in each state’s version of the event.