Los Cabos Tourism


December, 2017


Website, Facebook, Instagram, Event

Campaign Type: Event/Activation & Competition

In order to help promote Mexican holiday destination Los Cabos, we teamed up with American Airlines and Tourism Los Cabos to give away a trip to Mexico. Putting together a promo video and a guide to Los Cabos, the campaign reached 400,000 Australians, garnered over 2,000 unique entries, and culminated in Mexican themed party on the rooftop of Sydney's Primus Hotel which was attended by over 200 media and influencers, further spreading the message across the country. Post campaign bookings to Los Cabos were up 17% YOY.