‘Fragment’ Collection Campaign


Website, Instagram, Facebook

Campaign Type: Native Still Content

Luxity exclusively shot stills of the first instalment of the Genius collection for Moncler, aptly named “Fragment”, promoting it’s lifestyle applications through Boss Hunting. High impact imagery ended up across Boss Hunting’s Instagram, accompanied by a site article which focused on applying the theme of the release to everyday life.

The result was nearly 600,000 social impressions reaching 390,000 people across Australia, taking the Moncler brand beyond its traditional fashion channels into the more general male lifestyle market.