Moncler x Boss Hunting: Native Content Campaign

Objective: Promoting Moncler's new Fragment Collection, Boss Hunting utilised a series of Instagram galleries as well as an article coupled with a Facebook share to showcase the subtle elegance of the line of jackets, modelling the jacket as a symbol of personal growth and lifestyle improvement.  

Highlights: 

  • More than 590,000 impressions across Facebook and Instagram with a total socials reach of upwards of 272,000

  • Nearly 4,500 page views with an average dwell time of 3 minutes and 26 seconds on the Boss Hunting editorial article “7 Subtle Changes To Become A Better Version Of Yourself”

 

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FACEBOOK IN NUMBERS

Total BH Posts: 1

Total Boss Hunting Post Engagement: 3,940

Total Boss Hunting Post Reach: 44,519

Total Boss Hunting Post Impressions: 61,528

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INSTAGRAM IN NUMBERS

Total BH Posts (3x permanent post & 8x stories): 11

Total Post Engagement: 6,327

Total Post Reach: 230,127

Total Post Impressions: 406,435

Total Story Engagement: 8,418

Total Story Reach: 112,383

Total Story Impressions: 121,054

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WEB IN NUMBERS

Site Posts: 1

PAGEVIEWS: 4,482
UNQ PAGEVIEWS: 4,367
AVG. DWELL TIME: 3 mins 26 secs

 

SOCIALS TOTAL

Impressions: 589,017

Reach: 387,029

 

EXAMPLE LINKS

Facebook Article Post (Boss Hunting) 

Site Article (Boss Hunting)

Instagram Post 1   (Boss Hunting) 

Instagram Post 2   (Boss Hunting)

Instagram Post 3   (Boss Hunting)

Instagram Stories: