Rockpool Group: The Cut


The Cut Winter Campaign


Website, Instagram, Facebook

Campaign Type: Written Native Content

Rockpool Group approached Luxity Media to help upscale one of their lesser known restaurants ‘The Cut’. Articles were placed on site and pushed across Boss Hunting + The Versatile Gent’s social channels, covering everything from pairing with steaks to the best cuts of meat for a night out.

The result was over 375,000 social impressions alongside nearly 25,000 engagements, successfully transferring Luxity’s brand equity over to Rockpool’s offering.