Spring Collection Campaign
Website, Instagram Stories
Campaign Type: Interactive Native Content
Wanting to engage with our audience as authentically as possible, Tommy Hilfiger and Boss Hunting teamed up a 'Control Our Day' challenge. With the team on the ground in Sydney, we asked our fans to choose what we should do next over the course of one incredible day, while wearing Tommy Hilfiger's latest range. With over 15,000 votes on Instagram determining our every move, the result was a uniquely high paced, hugely engaging activation that delivered over 300,000 impressions over the course of the day.