Tommy Hilfiger x Boss Hunting:

#TOMMYNOW / Shanghai Campaign

Objective: Amplify Josh Heuston’s presence via Instagram at #TOMMYNOW Shanghai and provide coverage for the TommyXLewis release.

Highlights: 

  • More than 100,000+ impressions per Instagram post indicates strong above average benchmark performance. Strong likes on both posts, with exceptional comments and engagement on the Lewis focused post.

  • Strong Instagram story viewership with over 40,000 viewers tuning into to see the start of the runway show. Dip towards the end in terms of impressions performance which is pretty standard but each story was able to get a minimum of 20,000 impressions which is above average.

 

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FACEBOOK IN NUMBERS

Total Boss Hunting Posts: 1

Total Boss Hunting Post Engagement: 1,073

Total Boss Hunting Post Reach: 33,177

Total Boss Hunting Post Impressions: 46,446

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INSTAGRAM IN NUMBERS

Total Boss Hunting Posts (Incl. Stories): 18

Total Boss Hunting Post Engagement: 4,261

Total Boss Hunting Post Reach: 128,874

Total Boss Hunting Post Impressions: 204,698

Total Boss Hunting Story Reach: 374,237

Total Boss Hunting Story Impressions: 418,876

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WEB IN NUMBERS

Site Posts: 1

PAGEVIEWS: 3,305
AVG. DWELL TIME: 33s

 

SOCIALS TOTAL

Impressions: 670,020

Reach: 536,288

 

EXAMPLE LINKS

Facebook Article Post

Site Article

Instagram Post 1

Instagram Post 2

Instagram Stories