Tommy Hilfiger x Boss Hunting:
#TOMMYNOW / Shanghai Campaign
Objective: Amplify Josh Heuston’s presence via Instagram at #TOMMYNOW Shanghai and provide coverage for the TommyXLewis release.
More than 100,000+ impressions per Instagram post indicates strong above average benchmark performance. Strong likes on both posts, with exceptional comments and engagement on the Lewis focused post.
Strong Instagram story viewership with over 40,000 viewers tuning into to see the start of the runway show. Dip towards the end in terms of impressions performance which is pretty standard but each story was able to get a minimum of 20,000 impressions which is above average.
FACEBOOK IN NUMBERS
Total Boss Hunting Posts: 1
Total Boss Hunting Post Engagement: 1,073
Total Boss Hunting Post Reach: 33,177
Total Boss Hunting Post Impressions: 46,446
INSTAGRAM IN NUMBERS
Total Boss Hunting Posts (Incl. Stories): 18
Total Boss Hunting Post Engagement: 4,261
Total Boss Hunting Post Reach: 128,874
Total Boss Hunting Post Impressions: 204,698
Total Boss Hunting Story Reach: 374,237
Total Boss Hunting Story Impressions: 418,876
WEB IN NUMBERS
Site Posts: 1
AVG. DWELL TIME: 33s