Tommy Hilfiger x Boss Hunting:

‘Speed’ Spring Collection Campaign

Objective: Promote Tommy’s partnership with Mercedes AMG F1 and their latest spring collection inspired by the concept of ‘speed’. The hero content piece for this was done through a choose your own adventure day hosted via Boss Hunting Instagram story voting.

Highlights: 

  • Over 20,000 engagements on Instagram stories voting for our every move and action.

  • More than 300,000 impressions coming in over the course of the day itself, with a end result of over 550,000 impressions just from Instagram stories

 

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FACEBOOK IN NUMBERS

BH Posts: 2

Total Boss Hunting Post Engagement: 5,285

Total Boss Hunting Post Reach: 69,709

Total Boss Hunting Post Impressions: 101,172

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INSTAGRAM IN NUMBERS

BH Deliverables: 2 Posts + 22 Stories

Total Boss Hunting Post Engagement: 2,792

Total Boss Hunting Post Reach: 112,571

Total Boss Hunting Post Impressions: 158,282

Total Boss Hunting Story Engagement: 17,916

Total Boss Hunting Story Reach: 539,542

Total Boss Hunting Story Impressions: 553,823

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WEB IN NUMBERS

Site Posts: 1

PAGEVIEWS: 2,319
AVG. DWELL TIME: 2 mins 8s