The Facts

The Versatile Gent was founded in June 2012 after founders James Want and Tom Hosking saw a gap in the online space for a premium branding platform that offered Australian males a range of quality men’s content.

Since 2012, TVG has firmly cemented its position as one
of Australia’s most opinionated, influential and respected men’s lifestyle publications with 2000 unique content pieces reaching 1.5 million people and registering more than 3.5 million page views.

Website - Instagram - Facebook

GLOBAL REACH

  • 500 million impressions across all platforms / month
  • 58 million pageviews / month
  • 11.2 million visits / month
  • 6.5 million unique visits / month
  • 12 million video views / month
  • 6.6 million social media engagements / month
  • 90% YoY growth

LOYAL AND ENGAGED READERSHIP

  • 110k newsletter subscriptions
  • 60% of our readers spend more than 3 hr / day online for leisure

READY TO SPEND

  • 37% of our readers make purchase online after reading
  • 16% of our reader make purchase in-store after reading
  • 11% of our readers purchase directly through our platform

SOCIAL INFLUENCE AT SCALE 

  • 1.7 million Facebook Followers 
  • 1.2 million Instagram Followers
  • 2.8 million Google+ Followers
  • 203k Twitter Followers
  • 82k Youtube Subscriptions
  • 60k Snapchat Friends

DAILY SOCIAL ENGAGEMENT

  • 50+ articles published daily
  • 50% of our readers share our content on social media

CONSUMPTION OF HIGHSNOBIETY

  • 64% mobile
  • 32% desktop
  • 4% tablet 

230,000 Facebook Fans

130,000 Instagram Followers

180,000 Monthly Website Visitors